Featured IDEACore Software:
Voice of the Customer analysis coupled with the practice of QFD is industry's most powerful combination of Customer Focus Tools. 
Choose either tool or both and you've dramatically increased your ability to translate customer needs into marketable solutions. 

And, don't forget the importance of these tools in the achievement of ISO900:2000 for customer focus.  If you review the specification for ISO, you may wish to take note of the following clauses which emphasis your ability to focus on the customer;

ISO 7.1

ISO 7.2

both deal with how your company "weaves" market data through the development process.

And, ISO 5.2 is about more factual decision-making.  Another IDEACore specialty.