Team Leaders

Joe Craig

President & CEO

Our resident QFD expert has a B.S. in Electrical Engineering (Computer Engineering track) from Wayne State University in Detroit, and his MBA from the University of Michigan, Ann Arbor. His MBA focus was Corporate Strategy and Entrepreneurship.
Joe's background is diverse, spanning from software/hardware development and technical training to consulting and coaching.
He wrote assembly and PL/1 software on PDP/11 and VAX computers used in factory automation while at DEC (Digital Equipment Corporation). There, he also designed computer hardware circuitry to enable early networked communications between shop-floor devices. He has written software for teen entrepreneurship, vehicle design, and for General Motors, he created a financial simulation computer game used to teach financial management. Along with authoring and teaching robotics for GMF-Fanuc, he also authored and taught FMEA (failure prevention) courses for Saturn, Ford Motor Company and TRW Automotive.
In '89, he founded Qualisoft Corporation, one of the earliest Microsoft Windows development firms. Together with Bill Eureka and Larry Sullivan of partner firm American Supplier Institute, they launched the world's first QFD software for Microsoft Windows, QFD Designer®.
Joe has trained and coached in QFD for many Fortune 1000 corporations and governmental agencies like: US Army, US State Department, NASA, IRS, Raytheon, SAIC, Plug Power (a DTE Energy fuel cell company), Bama Foods, ClubCar, Navistar, City of Detroit and Caterpillar to name a few. He has continued evolving his experience, even adding a Black Belt in QFD(r), one more notch in his proverbial belt of knowledge. He also teaches our Voice of Customer Discovery course, explaining techniques used in the "fuzzy front-end" of product development and QFD. For Dow Chemical, Joe consulted in interface usability for global Six Sigma web application development.
He works closely with our clients to synthesize their Voice of Customer, help ing insure IDEACore programs deliver on market demands. Joe is a past member of the IBM Small Business Panel of Experts. He is a member of ACM. He is originally from Grosse Pointe, Michigan.

Dr. Jay Chandra

Six Sigma Expert / Advisor

Medical six sigma expert, PhD in Engineering, Outstanding communicator, educator and consultant
Quality Engineering Experience
• Served for eleven years as in-house corporate consultant/trainer in Quality Engineering with an eminently successful 12 billion dollar engineering-and-manufacturing company based in the U.S.A.

Jerry Deng

Senior Developer

Problem solver, Enjoys video development, Once studied actuarial science
Jerry is a degreed Computer Information Scientist with broad professional interests ranging from PHP Web Programming to Ruby on Rails, Objective-C, JavaScript, and many JavaScript frameworks. Jerry has even worked with C/C++ and Flash ActionScript too.

Len Gingerella

Entrepreneurship Professor/Advisor

Len has 25 years executive leadership experience including as division president, and senior marketing and sales executive positions within Fortune 500 companies. Len’s entrepreneurial experience includes the founding, growing and subsequently selling of a multi-million dollar management-consulting firm to a NYSE company. He has consulted to large, medium and small companies.

  • I would recommend (IDEACore) to anyone who needs website development and management services…they never disappointed….always willing to go the extra mile for the customer, they have provided us consistently high quality service.

    — Nancy Christ, Director Michigan Neonatal Biobank
  • IDEACore won the Automation Alley Connectech Web Application Developer of the Year for its WEBMine voice of customer survey tool.

    — Ken Theis, former CIO State of Michigan
  • QFD Designer is like Excel on Steriods!

    — Dan Pierson Deputy Program Executive Land Systems, US Marine Corp

Your Technology, Our Passion

Give us your tired, your poor, your muddled masses...of applications that need a new start. Or, give us new unexplored territory, ideas you have for new applications.

Have IDEACore build your new system to get the latest thinking in application development at a phenomenal cost structure. Our build-out costs way outshine traditional IT firms and we'd wager, your internal development costs too. The real kicker is that have been inventing software for 20 years, so you get the latest thinking from top-notch computer scientists and seasoned business specialists.

In the custom realm, take Lockheed Martin for example. They wanted unique Failure Mode and Effects Analysis (FMEA) system blended with data-driven interface and sub-system diagramming. We created FMEA software for them, according to their exacting specification. Or, take Harley-Davidson as another example. We created a quality assessment tool for enterprise-wide use at Harley-Davidson. We built a multi-departmental database for Michigan's largest pediatric hospital, Children's Hospital of Michigan. You can see more of our portfolio in the slideshow at the top of the home page.

We have also coached around the globe, in the realm of customer satisfaction and requirements. Research shows that most I.T. systems fail from improperly specified requirements, so we can apply Quality Function Deployment (QFD) to your project, to insure high performance and to prevent missed requirements. Most other firms quickly jump in and code in ad-hoc manner. The result is incomplete, under-performing designs.

Our better attention to requirements management means we learn your Voice of Customer and your use-cases, and we prioritize our findings. This way, we build future-proof systems that can evolve. Our history in Failure Mode and Effects Analysis (FMEA) means we proactively design around pitfalls that most other firms don't spot till after launch. Our designs connect well with other software to, for better integration and data sharing. Our systems are easier to update. Our systems get careful aesthetic/visual design and information architecting to be sure they are easy for your staff to learn. You get to productivity faster. Above all, we keep your business goals front-and-center, because to succeed, good technology must delivery business results.

So, give us your tired, your poor, your muddled masses...of applications that need a new start. Or, give us new, unexplored territory, ideas you have for new applications.

Just be sure and set us free to solve problems of scale, your largest problems and challenges. IDEACore will make sure it gets done right.

No other firm combines our rich knowledge of customer-driven engineering and software skills. We built the world's first Microsoft Windows application for customer-driven engineering or Quality Function Deployment (QFD). That application is called QFD Designer and is now on Version 5. We released Version 1.0 way back in 1990 as one of the earliest Microsoft developers. QFD Designer is now in use at thousands of firms globally including many of the Fortune 1000. Volkswagen thought highly enough of QFD Designer to have us translate the entire application into German. Dow Chemical uses it enterprise-wide, as does Eaton and Dow Corning to name a few. IBM even standardized on QFD Designer for its Six Sigma consulting work.